Social Media and Strategy Plus
Businesses that attempt Social Media Management without having an overall strategic approach are doing it wrong. The fundamental reason for being involved with social media should not be as a way to sell products and services. The problem is that too many marketers approach Social Media the same way they approach other traditional advertising.
Social Media is not an advertising or marketing medium. While there are ways to utilize social media as a tool to help other marketing efforts, the reason for using social media is to help companies and non-profits connect with their target audience and to identify their best brand advocates.
Your social media management success is dependent on a sound strategic vision, coupled with a clear understanding of how social media works to connect with your best customers and their friends. It is "word-of-mouth" at the core, and most people know that is the best; and cheapest form of advertising.
If you are looking for a plan, and the tools and techniques to implement that plan, we can help you identify the proper social media channels and the messaging necessary to acheive success in the social media realm.
Social Media Audit
Take our short survey to see if your social media efforts are making sense for your business