Search Engine Optimization (SEO)
Short and simple, SEO is an artform. Your site needs to pay attention to keywords and proper coding and tagging in order for Google and other search engines to "see" the content on your site to make sure it is relevant and applicable to people searching for your products and services. SEO refers to the mechanics of your website, the keywords in your content, and the links to and from your website to determine the rankings of your site among the millions of websites that have similar items relating to the terms people are using to search.
This is a process that starts when your website is initially built, but you can improve your sites performance with some TLC from an SEO specialist. Strategy Plus can help you improve your sites ranking on all the major search engines. Let us help you get found.
Paid and Local Search Ads (PPC)
While organic rankings are important, it takes time for the search engines to recognize changes to your site as you work to improve those rankings. That's where paid search comes in. We can put you on the first page of the keyword searches you are looking for with PPC (Pay-per-click) ads.
Not only can PPC ads be placed on search engine results pages, but also on popular social media sites such as Facebook and Linked In. Your ads will be tightly targeted to just the people you want, based on their interests and activities, sparing you the expense of showing ads to people who would have little or no interest in responding to your message.
In addition, we can help you with local search (the latest change in search engine results pages), where your search results are location based. We can help you get found with a combination of paid and organic search results. Let us help you get found.
Targeting and Re-Targetting....
Did you ever go to a website and then move on to something else, then all of the sudden start noticing ads for the company you were previously looking at? You've been "retargeted".
Re-targeted advertising is based on those visitors who looked at your site, then a "cookie" was placed on their computer, allowing the serving up of specific ads to that IP address no matter where they go on the internet. We can help you re-target your website's visitors and serve up your display ads to them as they surf the internet on other sites. These are people who already know you, have visited your site, and have shown an interest in you. They are more likely to respond to your specific message. Let's us help you convert those website visitors to customers.
We can help your site get found with expert Search Engine Optimization.