You've heard the news. In today's marketing climate, everything is about the Return On Investment (ROI). Yet most businesses look at their website and scratch their heads when asked about their ROI. Unless, of course, you have an ecommerce site where you are selling online, it's difficult to measure what your return could be.
That's where some thinking comes in. Your website, if done right, should be more than a simple brochure site, telling what you do and why people should choose you. And it needs to be more than just a listing of items for sale and a quick "buy now" button.
What you need are calls to action, ways to collect information from website visitors, and a method for following up with those visitors who've expressed an interest. It's a holistic approach, but one that has consistently worked. Ask any digital "expert" and they'll tell you everything starts with your website. If that is done right, then everything else (social media, email marketing, search engine results, digital marketing) falls into the right place and you see an increase in not only site visitors, but visitors who'll give you valuable data that you can use to follow up.
Take a look at your website. Does it work for you? Is the design at least a little bit appealing? Do you have effective calls to action or ways people can give you information? Do you check to see who has visited your site and what pages they visit? Do you know where they came from, and where they went? Do you have a method for reaching out to site visitors who are not ready for your product or service?
If any of those answers was no... then maybe it's time to fire your website and hire one that works for you. We can help. We have the tools and the know how to create a website that drives more leads to your business. We can take the great design you have now, and make it better; or we can completely redesign your site for you. If you want to help, please let us know by filling out a short form on our website and we will get with you shortly.
Thanks,
Mike
That's where some thinking comes in. Your website, if done right, should be more than a simple brochure site, telling what you do and why people should choose you. And it needs to be more than just a listing of items for sale and a quick "buy now" button.
What you need are calls to action, ways to collect information from website visitors, and a method for following up with those visitors who've expressed an interest. It's a holistic approach, but one that has consistently worked. Ask any digital "expert" and they'll tell you everything starts with your website. If that is done right, then everything else (social media, email marketing, search engine results, digital marketing) falls into the right place and you see an increase in not only site visitors, but visitors who'll give you valuable data that you can use to follow up.
Take a look at your website. Does it work for you? Is the design at least a little bit appealing? Do you have effective calls to action or ways people can give you information? Do you check to see who has visited your site and what pages they visit? Do you know where they came from, and where they went? Do you have a method for reaching out to site visitors who are not ready for your product or service?
If any of those answers was no... then maybe it's time to fire your website and hire one that works for you. We can help. We have the tools and the know how to create a website that drives more leads to your business. We can take the great design you have now, and make it better; or we can completely redesign your site for you. If you want to help, please let us know by filling out a short form on our website and we will get with you shortly.
Thanks,
Mike
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