I recently read a great artilce from Marketing Profs discussing the pros and cons of Responsive Websites vs. M.Dot sites for mobile. Here's the link if you want to read it first hand.

The idea to keep in mind, according to the article, was that while marketers and website developers are jumping on the "responsive website" idea (meaning that the website "responds" to the device viewing the site and adjusts/resizes content based on the device), there are some things to consider when deciding to go that route rather than a dedicated mobile site (usually indicated by m.website.com as the subpage).

One thing to consider is the user experience; i.e. what will keep a mobile or tablet user on your site, or what will drive them away from your site quickly.  It was pointed out that speed, beauty and relavance are the things that keep mobile and tablet visitors on a site.

So if the site loads slowly, or if the design isn't intuitive or if the content they are looking at isn't relevant to their needs, they will leave the site. 

Most responsive websites are designed first with a desktop or laptop in mind.  When the reponsive site is loaded, the entire content and page is loaded, and then resized to fit the device it's being viewed on.  With a dedicated m.com site, the developer/designer can put just the content needed, and speed up the load time.  When creating a responsive website, the content can be used by all devices and the updating of that content is easier because you only do it once, however the m.com site has to be done separately.

These are all thing to keep in mind when updating your website to include mobile, and while there is no "one-size-fits-all" solution; your developer/designer needs to keep the end product in mind.  What do you want your website to do?  And since it's necessary; now more then ever, to include mobile and tablet devices in your thinking about who is viewing your site, it's best to talk to someone who can help making the correct decision regarding your website. 

At Strategy Plus, we design and develop both responsive and dedicated sites for mobile/tablet viewing of websites.  Our goal is for your site to generate the leads and sales your company is looking for, so we will work with you to determine the best method to keep visitors on your site and to increase conversions of those vistors to qualified leads.  Let me help you with those decisions and

You've heard the news.  In today's marketing climate, everything is about the Return On Investment (ROI).  Yet most businesses look at their website and scratch their heads when asked about their ROI.  Unless, of course, you have an ecommerce site where you are selling online, it's difficult to measure what your return could be.

That's where some thinking comes in.  Your website, if done right, should be more than a simple brochure site, telling what you do and why people should choose you.  And it needs to be more than just a listing of items for sale and a quick "buy now" button.

What you need are calls to action, ways to collect information from website visitors, and a method for following up with those visitors who've expressed an interest.  It's a holistic approach, but one that has consistently worked.  Ask any digital "expert" and they'll tell you everything starts with your website.  If that is done right, then everything else (social media, email marketing, search engine results, digital marketing) falls into the right place and you see an increase in not only site visitors, but visitors who'll give you valuable data that you can use to follow up.

Take a look at your website.  Does it work for you?  Is the design at least a little bit appealing?  Do you have effective calls to action or ways people can give you information?  Do you check to see who has visited your site and what pages they visit?  Do you know where they came from, and where they went?  Do you have a method for reaching out to site visitors who are not ready for your product or service?

If any of those answers was no... then maybe it's time to fire your website and hire one that works for you.  We can help.  We have the tools and the know how to create a website that drives more leads to your business.  We can take the great design you have now, and make it better; or we can completely redesign your site for you.  If you want to help, please let us know by filling out a short form on our website and we will get with you shortly. 

Thanks,

Mike

Welcome to Strategy Plus, a consulting business based on giving businesses and non-profits results oriented marketing options in the digital age.  We've studied the tools, techniques and technology that help businesses succeed.  We've helped numerous local, regional and national companies and non-profits create winning strategies and implement those strategies.

While our name is new, our experience and knowledge is built on award winning work through various agencies and other entities.

We hope you'll find that by following us via social media and our monthly newsletter, you'll learn more about marketing in the digital age and perhaps pick up a trick or two that can help your business grow.  If you'd like to engage us professionally, we'd love an opportunity to learn more about your business and your goals and work to help you implement a digital marketing strategy that makes sense.

Our engagement philosophy is simple; Learn what you are all about and what your goals are.  Then we'll audit your digital marketing system; from your website and social media platforms, to your email marketing and online PR.  We'll help you find opportunities for change that make good business sense, and work with you to help make those changes happen. 

If you'd like to learn more, please contact us and we'll set up a time to talk and go over your concerns and see if there is a way to help.  In the meantime, feel free to come back and visit with us, or follow our social media for free guides and innovative insight into digital marketing.

Thank you,

Mike Nail